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Wenzhou Shoes Industry restructuring and upgrading program of action baked

Wenzhou shoe industry has a long history, after nearly three decades of unremitting efforts, a complete industrial chain, industrial clusters outstanding advantages, economies of scale significant. 2009 industry-wide footwear company completed a total of 2633 industrial output nearly 700 billion yuan, up 7.36%. Wenzhou shoe exports more than 140 countries and regions, foreign trade export volume in 2009 reached 27.5419 billion U.S. dollars, up 0.06% year on year, accounting for Wenzhou’s foreign trade export value 25.18%, export value of major commodity in Wenzhou, maintaining a stable first.

    Since the outbreak of the financial crisis, Wenzhou shoe industry is also faced with new situations and challenges, internal costs, external environmental degradation, Wenzhou shoe industry in the long-term accumulation of contradictions in the development process makes the industry the “bottleneck” highlights, in particular the industry low-level, innovation is not strong, weak brand of Wenzhou shoe issue has seriously hindered the further development of the urgent need for restructuring and upgrading.

    Fresh-baked “Wenzhou Shoes Industry restructuring and upgrading program of action” believes, Wenzhou shoe industry to achieve the industrial transformation and upgrading, must be based on the scientific development concept to guide the overall situation, adhere to the sustainable development principles, to grasp opportunities for development, the role of traditional trade advantage, optimize the industrial structure and product mix; the strengthening of brand awareness, enhance the core competitiveness of the market; promotion to build brand, increase product added value; the development of supporting industries, the implementation of Wenzhou City, the green leather base construction projects, improve the industrial chain-building; promotion of energy saving, clean and green production and technology promotion; to encourage technological innovation, increase research investment, active use of new materials, new technologies, new techniques, trying to raise the grade of shoe leather products and technology content; rational and effective allocation of resources, alliances, mergers, consolidation upstream and downstream SMEs, sharing resources, complement each other; to encourage enterprises to the progressive realization of enterprise information, e-commerce, production and management virtualization, enterprise development, branding; strengthening of qualified personnel, attention to personnel training, give full play to people’s subjective initiative, comprehensively improve enterprise management level and quality of talent.

    ”Program” proposed, look at Wenzhou shoe industry, international development process, its comparative advantage based on two points: the product quality and low-cost expansion. However, China’s low-cost high-margin win the era has passed, how to play Wenzhou Shoes Industry “latecomer’s advantage,” according to characteristics of the times we need to adjust their direction of development to enhance the core competitiveness of products. Some time to come shoe leather industry development direction and focus to focus on economic indicators as the Wizard, and emphasis on quality and brand; set of multi-functional in one, built shoes Headquarters Building; to green as the first, to build national-level leather base; to solve the traffic and safety risks, established a “Chinese shoes are” Logistics Center; guide through the cultural economy, set up a “name of enterprises in Wenzhou Museum”; walk the road of scientific and technological shoe in order to promote innovation and industrial upgrading; optimizing the allocation of resources, the establishment of training centers.

    In the specific work measures, “program” that, for footwear development, the municipal government to strengthen organization and leadership, increase policy support, rational allocation of resources to strengthen the platform construction, in order to further promote the shoe leather industry restructuring and upgrading, the promotion of the industry is good and fast development.
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