What You
USB Memory Sticks – Branded Versus Generic Devices
Flash memory storage media has become the most popular form of portable storage in the world today notably because of the ease of use and flexibility of USB devices and helped along by both the reliability of USB flash memory and of course the ever increasing amount of data that these devices can now hold, which is a plus point for many users.
Unfortunately recently there has been a massive increase in the failure rate of these previously ultra reliable USB devices, so much so that the data recovery sector is now placing a lot of emphasis and time on USB memory stick recovery. The question has to be asked however what is the problem all of a sudden?
USB storage devices are also dropping in cost all of the time. They are growing in popularity at such a rate that the number of devices shipped in 2007 was double that shipped in 2006. By the end of 2008, annual sales are estimated to be in the region of 300 million shipped units.
With such large numbers of devices actually being shipped and purchased by the consumers and increase in the number of failures is in reality inevitable, however the actual level of failure is a cause of concern and is reported to be running far higher than is acceptable.
When a previously very reliable product starts to have increased failure rate, just as in any industry the repairers (in this case the data recovery companies) start to ask why and often collaborate on their findings. Investigations have started to reveal that the actual memory chips in the drives have not failed at all and are working just as expected.
Consumer demand for cheaper goods and services invariably leads to driving manufacturing abroad and in this case to the far east where a lot of the premature failed devices seem to originate. The biggest culprits seem to be the generic unbranded memory sticks found cheap on auction sites. Notably though there is also a huge increase in the number of fake devices finding there way to the market as reported by a leading UK data recovery company in this article:
Nand Flash Identity Fraud
These fake devices are intended to appeal to the greed emotion that is prevalent in all but a few consumers, but just because it is cheaper does not mean it is better. The manufacturing process may be cheaper in different world economies but the other factor that is immeasurable by the consumer is the quality of the components. Lower standard components are cheaper but just don’t last the distance in a lot of cases.
Often These portable devices will hold a lot of your valuable data that if lost and not backed up could be lost forever. You get what you pay for as the saying goes so is it really worth the increased risk of data loss to save what is in reality a tiny sum compared to the cost of a branded device?
You can find more great advice on data recovery here or for general computing advice visit the computer data recovery and repair website.
Whatcha talkin bout Willis
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